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★ Booking tracking

Track every charter booking back to the ad that earned it

If you can’t see which campaign filled which boat, you’re guessing with your ad budget. We connect your booking system to GA4, Google Ads and Meta, so every paid deposit is recorded with its value and credited to the right campaign.

Booking tracking dashboard showing deposits, revenue and revenue by channel from Resova
Service details

What you need to know

How it works, what it costs and what we do each month.

Why charter tracking usually breaks

  • The booking widget runs on another domain, so GA4 loses the visitor’s source at checkout.
  • Tags fire twice, or on page view instead of payment, so conversions are inflated.
  • Booking value isn’t passed, so Google can’t tell a $300 rental from a $6,000 charter.
  • Phone bookings and deposits taken offline never reach the ad platforms.

What we set up

  • Google Tag Manager, built and documented.
  • Cross-domain tracking between your site and your booking tool.
  • A purchase or deposit event in GA4 with booking value, boat and date.
  • Google Ads and Meta conversion events, with enhanced conversions where available.
  • Call tracking for phone bookings (CallRail or similar).
  • Offline conversion import for deposits taken by phone or broker.
  • A dashboard showing bookings and revenue by campaign, week by week.

Booking systems we work with

SystemWhat we track
FareHarborBooking completed, value, item booked
ResovaPurchase, value, activity
CheckfrontBooking, value, item
PeekPurchase, value
Custom checkoutAny event your checkout can fire
FAQ

Common questions

Still have a question? Reach our team and we will answer the same day.

Yes. With cross-domain tracking and a purchase event set up in GA4 or Google Tag Manager, completed FareHarbor bookings can be imported into Google Ads as conversions with their value.

Usually duplicate tags, conversions counted on page view instead of payment, or lost sources at a cross-domain checkout. An audit finds which one.

Yes, with call tracking numbers and offline conversion import, so phone deposits are credited to the campaign that brought the call.

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Get in Touch

Tell us about your fleet

Send your routes, your season and your current numbers. We reply with an honest read on what we would change first, no pitch deck.

No obligation. We audit before we quote.